c|change inc.

Immersive digital transformation

Challenge

Our agency, c|change inc., set out to redesign our own website with the goal of breaking away from the norm and showcasing our team and capabilities in a unique light. The existing site didn't adequately highlight our people or the innovative worldbuilding strategies we offer to clients. We faced the challenge of creating a distinctive and immersive digital experience that would set us apart in the B2B agency space. With objectives to increase user engagement and the time visitors spent on our site, we needed a novel approach that demonstrated the complexity and innovation we bring to every project.

Solution

We adopted an all-hands-on-deck approach to reimagine our website, focusing on innovative worldbuilding to create an engaging and immersive platform. By placing our team and our strategies at the forefront, we developed a novel format that broke away from traditional B2B websites. The redesign emphasized interactive and fun elements, enhancing usability and accessibility. We integrated storytelling techniques and interactive features to captivate users, encouraging them to explore and spend more time on the site. Utilizing an Agile methodology with regular sprints and feedback sessions, we ensured continuous progress and collaboration among all team members.

Impact

The website redesign yielded significant positive results. We saw a 48% increase in unique pageviews and a 13% increase in time on page, demonstrating the effectiveness of our innovative approach in boosting user engagement. The enhanced usability and accessibility transformed the site into a fun, interactive platform that resonated with visitors. Continual monitoring has allowed us to refine and improve the user experience further, solidifying our position as a unique and forward-thinking agency in the B2B space.