Groundswell
When three companies converged to become Groundswell, they sought a revolutionary aesthetic that would reflect their progressive vision. My team’s task was to envision and execute a fresh, cutting-edge brand identity and website that would encapsulate the dynamism and innovation inherent in their new identity.
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Adam Tock (UX Director, Designer, Developer), Maggie Suter (Art Director), Joe Gustav (Copywriter)
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With the formation of Groundswell, our aim was to propel brand awareness, foster deeper engagement, and boost site traffic - a bold, three-pronged strategy that placed the new brand at the forefront of digital innovation.
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The Groundswell site redesign proved a resounding success, with a remarkable 140% surge in average monthly visits and an 85% uptick in monthly page views - a positive trend that promises sustained growth in traffic as the brand continues to evolve.
+140%
increase in avg. monthly visits
+85%
increase in avg. monthly pageviews
The evolution of the Groundswell website