Boomerang Water

Boomerang Water, a startup that sells a water bottling system for hotels, businesses and events, was looking for an update to their digital presence as they’d outgrown their original design.

Adam Tock (UX Director), Angelica Monteclaro (UX Lead), Joe Gustav (Copywriter), Cori Dante (Developer), Joan Bueta (Designer), Maggie Suter (Designer), Leila Kadri (Designer), Bridget Carlson (Account Manager)
Boomerang Water needed a website that displayed their innovative approach to reusable water bottles and they needed assets to match (animation, social imagery, brochures, etc.).
With a focus on proper SEO and content design, Boomerang’s redesigned homepage garnered 300 organic clicks in its first month. Not only is the new design more immersive, but it properly depicts the positive impact the company has on the environment. We’ve also seen a 50% increase in organic form submissions via their new Contact page.

300

organic users in the first month

50%

increase in conversions

Design and Development Process

The process included discovery and research, wireframing, prototyping, visual design, development, and testing. We used an Agile methodology with regular sprints and feedback sessions to ensure progress and collaboration.

Key Achievements

Increased Engagement: Achieved a 50% increase in page views and a 20% reduction in bounce rate.
Enhanced Client Acquisition: Improved presentation led to a 35% increase in inquiries from potential clients.
Modernized Visual Design: Created a contemporary and professional look aligning with Boomerang Water’s brand.

User Research and Insights

Conducted surveys, interviews, and usability testing to understand user behaviors and preferences. These insights guided our design decisions.

Design Solutions

Responsive Design: Ensured optimal viewing across all devices.
Intuitive Navigation: Simplified structure for easy access to information.
Visual Storytelling: Highlighted environmental and practical benefits.
Accessibility: Followed best practices for inclusive design.

Tools and Technologies

Utilized Sketch, Figma, Adobe Creative Suite, HTML5, CSS3, JavaScript, and UserBrain for testing.

Reflection and Learnings

Effective communication and collaboration were key. Regular feedback with the client ensured alignment with their vision, and a user-centric approach delivered a superior experience.